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Vickie Dickson

Business Strategist

Nail Your Niche Bootcamp - Day 4

Today is Market Research day 🔎. Your goal is to get inside your ideal client's head so your content speaks their language and moves them to work with you.

What You Will Learn

• How to uncover the real words your ideal clients use 🗣️
• How to spot pains, desires, and buying triggers 📌
• How to turn research into content ideas and offers 💡

Your Focus Questions

• ➡️ What keeps my ideal client up at night
• ➡️ What is happening in their life that proves they need my solution
• ➡️ How do they describe themselves and their problem in their own words

Where To Look

• Social profiles of people like your ideal client - note repeated phrases and themes
• Comments on posts, groups, shorts, and lives - capture exact quotes
• Poll your audience in stories and inside groups - quick yes or no and multiple choice
• Email a short survey - 3 to 5 questions max for better response

Survey And Poll Ideas

• What is your biggest struggle right now related to __________
• If I could wave a magic wand, the one result you want is __________
• What have you already tried and why did it not work
• How would you finish this sentence - I wish I could __________ without __________
• Which describes you best - Beginner, Intermediate, Advanced

Create Your Voice Of Customer Bank 📝

• Make a simple list titled Problems - Desires - Objections - Phrases
• Paste exact quotes, do not correct grammar or tone
• Tag each quote with a short note like time, place, or source

Turn Research Into Content

• Problem posts - name the problem in their words and reflect the feeling
• Solution posts - show your process and first steps
• Objection posts - answer fears like time, cost, overwhelm
• Proof posts - case studies, screenshots, before and after stories

Pro Tips

• Use the exact words they use - mirror first, mentor second
• Short surveys work best - 3 to 5 questions and one clear CTA
• Repeat what works - the market tells you what to post again

Share And Win

Post your top 5 client quotes with #dayfour and one content idea for each quote. 📊

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